Consumer water treatment system sales in Asia/Pacific to grow 9% annually  

Key trends in the global consumer water treatment system market.

Demand for consumer water treatment systems in the Asia/Pacific region is expected to show gains of 9.0% per year through 2022 to $10.3 billion. Driven by advances in China and India, the growth rate is the second fastest of any region in the world after the Africa/Mideast region. These and other trends are presented in Global Consumer Water Treatment Systems, 3rd Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Gains will be supported by continued market penetration in the emerging regions as a result of:

  • Increasing incomes and an overall strong economic outlook
  • Gains in new housing construction and residential building expenditures
  • Growing availability of consumer water treatment systems
  • Increased awareness of pollution issues, such as industrial waste, and the benefits of drinking clean water
  • Concern over lacking or inadequate municipal water systems

However, widespread poverty in many of these countries will limit potential gains. Additionally, competition from other low-cost methods of treatment like boiling water, which often reassures people that they are drinking clean water, will limit growth as well. Efforts to educate consumers on the limitations of this practice will aid gains going forward.

Sales gains in more developed countries will result from consumers upgrading to new, higher level treatment systems. Systems with advanced electronics and features will entice previous customers to upgrade to new systems. Markets like South Korea benefit from a large rental market for consumer water treatment systems, which allows consumers to access more expensive systems and spread out their cost over time.

Global Consumer Water Treatment Systems, 3rd Edition (published 7/2018, 448 pages) is available from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email

About The Freedonia Group, a division of – The Freedonia Group is a leading international industrial research company publishing more than 100 studies annually. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Additional Consumer Goods studies can be purchased at, and

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