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Filtration technology is used in all industries
and households and is an important part of human life. The filtration
and separation industry provides services and devices to meet these
filtration needs. Since it covers such a wide applications spectrum,
it is natural that this industry is very diversified, segmented
and not well understood. Most of the work and industry analyses
are focusing on certain market segments or technology. It is very
difficult and seldom attempted to have a sensible analysis of the
whole filtration and separation industry.
The Bigger Picture
Very often when people talk about filtration,
they have filter media in mind. Although this thought is true in
many cases, a lot can be missed. Filter media is crucial in a filtration
process but there are also many separations carried without a filter
medium. Even in true filtration processes, often the filter medium
is only part of the whole unit. There are more components than just
the filter media to make the filter work.
When discussing the filtration industry, one needs
to be aware of what is really in the so-called filtration world,
and this needs to be discussed from three different aspects; technology,
market segments and value chain.
 
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Evaluation of Industry
It is customarily to use the term filtration
to refer to the process of separating particles
from a fluid stream. It is further divided into two distinct areas,
air filtration and liquid filtration. Since a filter medium is not
always used in separating particles
from a fluid stream, the term of filtration is really limited to
separation processes involving the use of separation septa. A better
term, fluid/particle separation, should be used. Within fluid/particle
separations, there are solid/liquid separations and solid/gas separations
and each of them includes different technologies 1, 2 (Figure 1).
Solid/Gas Separation
Solid/gas separation can be further divided
into two major areas - filtration and separation depending on whether
a filter medium is used. As filtration is the dominant mechanism
in solid/gas separation and most applications involve air, the term
"air filtration" is often used to refer to this whole
industry.
There are two key filtration mechanisms,
direct sieving and indirect interceptions. In direct sieving, the
particles are larger than the openings of the filter medium and
get filtered out. The more commonly encountered filtration mechanism
in gas filtration is indirect interception where the particles are
collected by the filter media by inertial impaction, diffusion (Brownian
motion), interception, and electrostatic effects. In addition to
filtration, there are also separation methods without filter media.
These methods utilize inertia, electrostatic or centrifugal forces
to achieve solid/gas separation.
Solid/Liquid Separation
Solid/liquid separation technology can also
be divided into filtration and separation. Depending on the filtration
mechanism, there are four sub-categories in liquid filtration.
The simplest filtration mechanism is straining
where particles are caught on the medium by direct sieving. Particles
larger than the medium openings are filtered out. The second mechanism
is cake filtration where the number of particles is high enough
to form a particle bed called the filter cake. This cake becomes
the primary filter septum and the original filter medium is not
as important in the particle capture. Sometimes the filter media
are thick so the particles are caught inside the filter media. This
type of filtration is called depth filtration. Very fine particles
tend to form a dense cake and retard the filtration rate, in these
cases cross flow filtrations are commonly used to keep the particles
from forming a cake. This technique is used by most membrane filters
since they are used to separate very fine particles.
Beside filtration, solid/liquid separation can
also be accomplished by gravitational or centrifugal forces where
the particles are separated due to their density differences from
the liquid phase. Different equipment and design considerations
are used for these two mechanisms. Flotation, also utilizes gravitational
force but the particles are made lighter than the liquid phase so
they float to the top and are separated. There are other field-forces
like magnetic and electrostatic forces used for separating particles
from liquid streams.
Unlike solid/gas separtion, the mechanisms of filtration
and separation are equally used and none of the applications dominate
solid/liquid separation. Therefore, the commonly used term of "liquid
filtration" is not a good representative term for solid/liquid
separation.
The above brief discussion provides high lever
overview of technologies used in the filtration and separation industry
today. It can be seen that this industry covers a broad technology
spectrum. Therefore, it is very difficult for any participant to
engage in more than one technology area. Almost all of the companies
in this industry focus on one or part of one technology area. In
North America, very few companies are able to participate in multiple
technology areas. One example is Pall, which is strong in straining
type of liquid filtration technology but also participate in businesses
involving cake filtration, cross flow filtration and gas filtration
technologies.
The trend will continue as large companies like
Pall continue to expand their technology envelope. There will also
be smaller companies who focus on part of a technology area and
excel in that specific market. An example is the Oberlin Filter
Company who focuses on one type of cake filters.
Evaluation by Market Segments
With broad application coverages in filtration
and separation, it is not surprising that this industry is highly
segmented. These market segments are most often categorized by applications.
The detailed name and number of segments vary from analyst to analyst.
The major commonly used segments will be briefly reviewed.
Solid/Gas Separation (Air Filtration)
This area involves removal of particulates
from a gas stream. As air filtration has the most number of applications
and highest volumes of sales, the term air filtration is commonly
used by this industry. Its primary segments include:
- HVAC (Heating, Ventilating and Air Conditioning)
- HEPA/ULPA (High Efficiency Particulate Air/Ultra
Low Penetration Air)
- Power generation
- Transportation (filtration for engine intake,
exhaust and cabin air)
- Vacuum cleaners
- Medical
- Military
- Industrial dust control
- Others
The applications above are predominantly accomplished
through filter media. Therefore, filter media plays the key role
in the solid/gas separation arena. Although each segment has its
own opportunity and development trend, the emphasis on filter media
is universal among all segments. The common needs are to increase
efficiency in particle removal, reduce pressure drop, and in the
meantime, lower the cost. This trend has been in the past and will
continue in the future.
The use of membrane media is a major approach
toward high efficiency filters. New material (like PTFE) gradually
finds its place in the media market with its better performance
in pore size control and chemical compatibility. Due to the high
cost of membranes, meltblown technology is continually being improved
to provide low-cost high efficiency media. The use of nano fibers
are now on the rise and this may provide a proper middle point between
meltblown and membrane media in terms of cost and filtration efficiency.
Solid/Liquid Separation
In solid/liquid separation applications, filtration
is not the dominant mechanism. The utilization of filtration or
separation (non-filtration) is about the same. The major industrial
segments include:
- Water treatment
- Petro-chemicals
- Food and beverage
- Biopharmaceutical
- Fuel
- Electronics
- Medical
- Marine
- Military
- Transportation
- Mining & Minerals
- Others
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Similar to air filtration, the major development
area in the liquid filtration arena is the media. The opportunities
and trends are very similar to those in air filtration. One of the
key differences between solid/liquid separation and solid/gas separation
is that equipment and mechanical design are much more emphasized
in solid/liquid separation arena. For example, in the biopharmaceutical
and food & beverage industries, CIP (clean-in-place) is a must
and effort is spent in improving that capability. This trend will
continue. In membrane filtration, not only the membrane itself is
the subject of improvement, but the module design to increase surface
area, the vessel design to improve the controllability of crossflow
and transmembrane pressure, and the seal design for different chemicals
all present challenges and opportunities.
 
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Evaluation by Value Chain
The size of the filtration and separation
market is at least $20 - $30 billion3, 4 depending on how one analyzes
the market and could be much larger if a broader value chain scope
is considered. The fact that many market segments exist causes some
discrepancies in the market analyses. The major confusion is probably
coming from how one defines this industry's boundary. Figure 2 shows
the value chain involved in the filtration and separation industry.
A sensible market evaluation needs to have a clear definition of
the scope included in the analyses. Many times, people only consider
media producers and filter fabricators as the "filtration industry",
which is sufficient if interests are only in the fiber or media
business. For a better understanding of this whole industry, it
is worth while to look at the value chain in a bigger picture.
The value chain starts with material supplies.
This alone is a very large industry, which includes plastics (polypropylene,
polyester, nylon, PTFE, etc.), metals (steel, stainless steel or
other metals), adhesives (epoxy, polyurethane, etc.), and more.
The filtration industry has not been putting a lot of effort into
the improvement in this area since it may be quite involved to introduce
a new material to the manufacturing process or market. It can also
be due to a lack of awareness of the advances and opportunities
in raw materials. With today's progress in the chemical industry,
there are great opportunities in plastic materials alone. There
are technologies that allow plastics to have improved properties
like higher temperature resistance, better chemical resistance,
higher tensile strength, better removal efficiency for special substances
like fine particles or allergens and lower melt viscosity to allow
for order of magnitude faster speed in the media manufacturing.
The next step in the value chain is the media producers,
filter component producers or equipment parts producers. These are
all essential parts of a filter or a separator. In the filtration
and separation industry, the attention has been in the media production
as it is considered the core of the filtration. The industry for
filter media itself has many segments and it takes a book to discuss
them individually. Besides the general trend of developing higher
efficiency, lower pressure drop and lower cost media, custom tailored
media for specific applications to catch a niche market is also
on the rise. One example is multifunctional media which can remove
volatile organic compounds and odor as well as particulates. This
kind of medium is especially useful in the automotive cabin air
filter segment.
Filter fabricators and equipment fabricators take
the filter media and make the filter. While filters with different
configurations can be made from the same media, the drive is to
maximize the filtration area within the space constrain but maintain
filtration efficiencies and operation capability. Frequently used
approaches include the use of pleated media, multi-layer media,
graded depth media structure and other innovative designs. For improving
filtration efficiency, finer fibers or surface treatments are the
general direction. For equipment fabricators (either for filters
or separators), improvement in equipment design is focusing on material
handling (like cake discharge, leak-by prevention) as well as better
separation efficiency (higher electrostatic charge, longer lived
electrostatic charge, higher centrifugal force, lower turbulences,
etc.).
Another important driver for more efficient filter
media is government regulations. In the U.S., regulation has tightened
the emission specifications from PM10 to PM2.5 (Particulate Matter
smaller than 10 or 2.5 microns). This has impacted the emission
filter design for power generation and created challenges and opportunities
for filter bag suppliers.
System integrators put ancillaries (pump, pipe,
valves, controllers, etc.) together so the filter can function.
In many applications, the "standard" system is provided.
With the increasing demand in the market, especially in the solid/liquid
separation market, suppliers need to be able to respond quickly
and design systems for new or specific applications.
Distributors play an important role between the
end user and suppliers. Traditionally, they just distribute or sell
but the trend in the past decade and for sure in the future is that
the distributors will have a larger role as the field support for
the filter suppliers and VOC (voice of customers) for the customers.
They can even influence or control the trend of future development.
Good examples are Walmart and Home Depot, with their high sales
volumes; they set the standard and are influential in the Test Method
definition.
The end users are the actual consumers of the filter
or separators. There are industrial users who normally place orders
in large dollar amounts. There are also household users. Although
the individual purchased quantity is small, the total number of
domestic users outweighs any industrial users.
None of the filters last forever and sooner or
later they need to be replaced. The disposal of spent filter or
related materials was seldom considered in the value chain since
it is mixed with other waste/trash. With the growing awareness of
environmental protection globally, there is a need to address the
waste from spent filters or separators. This is already true in
the industrial filtration processes. One of the major drives in
the filtration industry today is to design longer life filters but
there will still be plenty of waste to be disposed. Businesses relating
to spent filter disposal will have opportunities in the future.
On the Horizon
Some examples of challenges and opportunities
in this industry can also be seen from the American Filtration &
Separation Society Conference. This conference is devoted to the
infrastructure and sustainability in the filtration's growth markets.
Key topics that have been discusses are:
- Water - our lifeline and nature's greatest resource
- Water Reuse - saving precious resources
- Ultrapure Air - commercial and industrial challenges
- Health and the Environment
- Reusable and Extended Life Filters - eliminating/reducing
waste
- Challenges in Transportation
- Energy and Power Generation
- Filtration in Defense and International Security
Issues
These subjects may not be all inclusive but definitely
provide a good view of the industrial trend in people's mind.
Conclusion
There is no doubt the filtration and separation
industry will remain a vibrant and growing4 industry. The challenges
remain in its highly segmented markets and the difficulties in getting
complete appreciation of its opportunities. An understanding from
a bigger picture view of the whole industry will be a good start
to get ahead in this industry.
References
- American Filtration & Separation
Society, "Filtration Basic Course - Basic Solid/Liquid Separation",
course note, Ann Arbor, MI (2007).
- American Filtration & Separation
Society, "Filtration Basic Course - Basic Air Filtration",
course note, Ann Arbor, MI (2007).
- Rideal, G., "Filtration: the Marketplace,"
Filtration & Separation, Sept. (2005)
- Sutherland, K., "Defining the
Filtration Market," Filtration & Separation, Mar. (2005)
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